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Privacy Policy



We are strongly committed to protecting the privacy of your personal information. The policies below are applicable to USP Studios ( websites, Apps, OTT devices, Connected TV's, and other media distribution channels ("Distribution Channels") produced and maintained by USP Studios Pvt. Ltd. (collectively "Company" or "we", "us", or "our").

The policies below are applicable to the Distribution Channels (however accessed and/or used), whether via personal computers, mobile devices or otherwise, and other interactive features, applications or downloads that are operated by us that are made available by us. We have established this privacy policy (“Privacy Policy”) to let you know the kinds of personal information we may gather during your visit to the Distribution Channels, why we gather your information, what we use your personal information for, when we might disclose your personal information, and how you can manage your personal information.

Please be advised that the practices described in this Privacy Policy apply only to information gathered online at our Distribution Channels. It does not apply to information that you may submit to us offline, or to Distribution Channels maintained by other companies or organizations to which we may link or who may link to us.

By visiting our Distribution Channels, you are accepting the practices described in our Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Distribution Channels. We reserve the right to modify or amend the terms of our Privacy Policy from time to time without notice. Your continued use of our Distribution Channels and our affiliate sites following the posting of changes to these terms will mean you accept those changes. If we intend to apply the modifications or amendments to this Privacy Policy retroactively, we will provide you with notice of the modifications or amendments.

This T&C is an electronic record in terms of the Information Technology Act, 2000 (as amended/re- enacted) and rules thereunder, and is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries Guidelines and Digital Media Ethics code) Rules, 2021, which mandates publishing of rules and regulations, privacy policy and terms of use for access or usage of the App. This electronic record is generated by a computer system and does not require any physical or digital signature.

The following apps belong to USP Studios:

Bob The Train App, Kids First App, Nursery Rhymes World App, Kids ABC Tv Nursery Rhymes App, Amazon FireTv Apps, Roku Channels, Top Nursery Rhymes, Baby Lemon Hindi Rhymes, Cherry Tree Rhymes, Chikoo TV Hindi Rhymes, Junior Squad Kids Songs, Little Treehouse Rhymes, Farmees Nursery Rhymes, Kids Channel India, Kids TV Hindi Rhymes, Kids TV India, Funny Tune Tots, Hindi Baby Balgeet, Hindi Poems by Kids TV, Kids Poem Junction, Kids Rhymes TV, Kids TV Learning Time, Nursery Rhymes Hub, Preschool Rhymeville, Rhymes Express, Rhymes Safari, Rhymes Wonderland, Rhymes World by Kids TV, Kids Channel Tamil, Kids TV Tamil, Rhyme Box, Tamil Rhyme Raaga, Tamil Tunes for Kids, USP Bhakti Geet, Worship Tunes, Mantramukta Geet, Devotion Station, Balgeet Sangam, Geeton Ki Magical Duniya, Nanhe Sitare by Kids Tv, Rhyme Magic Land, Rhyme Zone, Fit Buddy, Beauty Guru, Makeup Magic, Glam Hub, Joyful Junior Jingles, Kids Tv Kannada, Kids Channel Kannada, Kannada Bala Geet, Jingle Junction, Playful Nursery Hub, Malayalam Kids Rhyme, Malayalam Baby Beats, Tiny Tot Melodies, Malayalam Toddler Tunes, Kids Tv Malayalam, Kids Channel Malayalam, Kids Tv Telugu, Kids Channel Telugu, Rhyme Vista, Playful Rhyme Kingdom, Tiny Treasures Rhymes, Cook Book, Kids TV Play Doh, Kids Tv Vehicle Fun Zone, Kannada Nursery Hub


Company adheres to the highest standards of ethical practices in all of our operations and is dedicated to protecting the privacy of all visitors to our Distribution Channels. Our privacy policy is simple: except as disclosed below, we don’t sell, barter, give away, or rent your personal information to any company outside of Company.


Unless you provide comments to the Distribution Channels, submit information to Company, or register for updates from Company, we do not collect any personally identifiable information from you. If you submit comments or information or register to receive updates or send us e-mail, we collect identifiable information about you and your authorized users such as your name, user ID, and email address and may collect telephone numbers, billing information, and demographic information such as age, gender and zip code. We also collect and store information that you enter into this Distribution Channels or that you provide to any of our representatives, or in conjunction with requests for more information. Registration may also be required and Personal Information may also be collected if there are certain portions of the Distribution Channels in which you specifically and knowingly provide such information, e.g. community postings (i.e., chat or bulletin boards, blog comments, if any). We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database.


In addition, when you interact with the Distribution Channels, our servers may keep an activity log that does not identify you individually (“Anonymous Information”). Generally, this information is collected through “traffic data”. We collect and store certain administrative and traffic information with each use of the service or Distribution Channels including: source IP address, time of access, date of access, web page(s), software crash reports, type of browser used, session identification number, search terms, search results, access times and referring Distribution Channels addresses.


We never use or install spyware on your computer, nor do we use spyware to retrieve information from your computer. Like many Distribution Channels, we may use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track use of our Distribution Channels and online services. We may also use cookies to monitor traffic, improve the Distribution Channels and make it easier and/or relevant for your use. You may occasionally get cookies from companies advertising on our behalf. We do not control these cookies, and these cookies are not subject to this cookie policy. You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at


This is a Distribution Channels directed to children under the age of 13, and Company does not knowingly collect personal identifiable information from children under 13 years of age. If you are under 13 years of age you should not use this Distribution Channels without adult supervision, and under no circumstance should you provide personally identifiable information to Company. If Company discovers that a child under the age of 13 has provided Company with personally identifiable information, Company will immediately delete that child’s information from the Distribution Channels.


We use the information we learn from you to help us personalize and continually improve your experience on the Distribution Channels. We use the information to communicate with you about orders, products, services, promotional offers, update our records and generally maintain your relationship with us. We also use this information to enable third parties to carry out technical, logistical or other functions on our behalf. We also use the information from one Distribution Channels on other Distribution Channel in our network of partnering Distribution Channels, which together constitute the “USP Studios Networks” operated by USP Studios Pvt. Ltd. Except as disclosed in this Privacy Policy, we do not use or disclose information about your individual visits to our Distribution Channels or your Personal Information collected online to any companies not affiliated with us.


We may use your Personal Information to provide customer service, track your compliance with the Distribution Channel’s rules and regulations, or for editorial and feedback purposes (to the extent that is explained when you provide the information). In the event we plan to publicly post any of your Personal Information on a Distribution Channels (as, for instance, a letter), we will request your permission to provide such posting.


We use Anonymous Information to help us determine how people use parts of the Distribution Channels and who our users are so we can improve our Distribution Channels and ensure that it is as appealing as we can make it for as many people as possible. We also use Anonymous Information to provide statistical “ratings” information in aggregated form to our partners and other third parties about how our users collectively use the Distribution Channels. We may also use or share Anonymous Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary.


We have third party agents, subsidiaries, affiliates and partners, including, that perform functions on our behalf, such as hosting, billing, marketing, analytics, providing customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Distribution Channels.


We may share non-personal information with our partners and others from time to time. Examples of such non-personal information include the number of users who visited this Distribution Channels during a specific time period. This information generally is shared in an aggregated form.


We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Distribution Channels; (b) protect and defend our rights or property, the Distribution Channels or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Distribution Channels or the public.


The importance of security for all Personal Information associated with you is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Personal Information collected by our Distribution Channels is stored in secure operating environments that are not available to the public. To the extent that you purchase something from the Distribution Channels, we reveal only the last four digits of your credit card numbers when confirming your order to you. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. While we try our best to safeguard your Personal Information once we receive it, no transmission of data over the internet or any other public network can be guaranteed to be 100% secure.


This Distribution Channels may contain links to other Distribution Channels operated by affiliates of Company or third parties. Please be advised that the practices described in this Privacy Policy for Company do not apply to information gathered through these other Distribution Channels. These other sites may also send their own cookies to you, collect your data or solicit your Personal Information. Always be aware of where you end up. We are not responsible for the actions and privacy policies of third parties and other Distribution Channels. We encourage you to be aware of when you leave this Distribution Channels and read the privacy policies of each and every Distribution Channels that you visit.


The Distribution Channels is published in the United States. We make every effort to protect the personal identifiable information of all users of the Distribution Channels. We attempt to comply with local data protection and consumer rights laws to the extent they may apply to the Company services. If you are uncertain whether this privacy policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to Company. We may change its ownership or corporate organization while providing the Distribution Channels and services. As a result, please be aware that we may transfer your information to another Company that is affiliated with us or with which we have merged. Under such circumstances, Company would to the extent possible require the acquiring party to follow the practices described in this Privacy Policy, as it may be amended from time to time.


If you are located within the European Union, you should be aware that your personal identifiable information will be transferred to the United States of America, the laws of which may be deemed by the European Union to have inadequate data protection. If you are located in a country outside the United States of America and voluntarily submit personal information to us, you hereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States of America.


We are committed to maintaining its position as a leading Distribution Channels on the internet. As our Distribution Channels continues to develop, we may add new services and features to our Distribution Channels. In the event that these additions affect our Privacy Policy, this document will be updated appropriately. We will post those changes prominently so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We do, however, recommend that you read this Privacy Policy each time you use our Distribution Channels in case you missed our notice of changes to the Privacy Policy. We will never, however, materially change our policies and practices to make them less protective of customer information we have previously collected without your express consent.


You may always opt out of receiving future e-mail messages and newsletters from Company. We provide you with the opportunity to opt-out of receiving communications from us at the point where we request information about you. We also give you access to a broad range of information about your account to permit you to correct or update Personal Information that you have previously provided to us. To do so, send an email to


If you have any questions about this Privacy Policy or don’t see your concerns addressed here, you should contact us:

Grievance Officer: Mr. Nilesh Raut




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